When Nick went online to find a new strain, he was met with a jumble of cryptic names and murky descriptions.
As a health-conscious newcomer, he felt overwhelmed—and needed guidance that was both clear and trustworthy. By weaving together conversational onboarding, efficient search, strain education, and transparent pod testing results, we transformed hesitant browsers into confident buyers
Users described strain discovery as “confusing, inconsistent, and high-risk.”
From a mixed-methods study (N = 1,718), we identified five core pain points:
High cost of trial-and-error.
Overwhelming information & choice.
Lack of knowledge.
Social judgement.
Unreliable guidance.
The new AeroLogix website is now a key part of their business growth, serving as a powerful tool for attracting new clients and strengthening relationships with existing partners.
For us at Boltshift, this project was an opportunity to push the boundaries of what a modern logistics website can achieve.